Art of the title
They/Them - A24
To create a logo title lock up for one of the highlighted films below that are set to hit theaters 2023 and 2024. This animation will be used for trailers in the theater, online, and on TV.
Challenge
Roles
Concept - Sil Ticci, Izzy Paladino
3D design and animation - Sil Ticci
2D design and animation - Izzy Paladino
Production
For this first approach we tested out going for a more high impact camera move having multiple cuts happening during the motion to give it more of a fun look.
Ultimately we decided against it as it doesn’t really resonate with the vibe and feel of the movie
First pass animation
Camera refinement
We decided to go for a almost linear motion for the camera, as this is only a logo lock up and so the would still be an entire title sequence happening before it and needed to me transitional.
Making stickers using AI
Creating the sticker designs was definetly a new route for me, we found it tricky to know where to get realistic looking design without using copywritten material, so we used ai!
We had a couple design we really liked so we put it in Chat GPT 40 and asked it to create similar looking stickers.
Second pass animation
The notes we got from this pass were mainly regarding the camera movement, it still felt a bit too stiff, so we were suggested to tilt the camera slightly to create a greater sense of depth.