Art of
the title
They/Them - A24
To create a logo title lock up for one of the highlighted films below that are set to hit theaters 2023 and 2024. This animation will be used for trailers in the theater, online, and on TV.
ROLES
Concept - Sil Ticci, Izzy Paladino
3D design and animation - Sil Ticci
2D design and animation - Izzy Paladino
About the client
The Art of the Title website celebrates the craft of title sequence design in film, TV, and games. It offers insights, interviews, and detailed breakdowns of iconic openings, exploring how visual storytelling and design come together to set the tone for stories on screen.
The chosen film
We chose to go with the fictional movie THEY/THEM by A24, where two non-binary individuals navigate love and identity in a world that often misunderstands them.
production
First pass animation
For this first approach we tested out going for a more high impact camera move having multiple cuts happening during the motion to give it more of a fun look.
Ultimately we decided against it as it doesn’t really resonate with the vibe and feel of the movie
Instead we decided for a almost linear motion for the camera, as this is only a logo lock up and so the would still be an entire title sequence happening before it and needed to me transitional.
Making stickers using AI
Creating the sticker designs was definetly a new route for me, we found it tricky to know where to get realistic looking design without using copywritten material, so we used ai!
We had a couple design we really liked so we put it in Chat GPT 40 and asked it to create similar looking stickers.
Second pass animation
The notes we got from this pass were mainly regarding the camera movement, it still felt a bit too stiff, so we were suggested to tilt the camera slightly to create a greater sense of depth.
Final deliverables